Founded in 2025, Goldmor is rooted in British heritage, collegiate nostalgia, and a millennial love of laid-back classics. Our pieces are inspired by the 90s and early 2000s - think college sweatshirts, borrowed-from-the-boys fits, and that sweet spot between British tradition and relaxed American prep.

Our aesthetic is nostalgic without being throwback. Goldmor pieces are easy, flattering, familiar from the first wear, and only better with time.

Everything is designed in the UK and produced in small quantities to keep things personal and intentional - no mass production, no dropshipping, no fluff. We focus on longevity over momentary relevance. No trends. No noise. Just staples you’ll keep in your wardrobe for years - like that old university team sweatshirt you never threw out.

Based in London. Shipped from the UK. Every order is packed by hand.

If you have any questions about your order - or just want to say hi - we’re here.

British. Unbothered. Selectively social.